Saint Laurent Launches Its First Store In Vietnam

On 12th May, the first Saint Laurent store in Vietnam opened to welcome fashion enthusiasts at Union Square, 171 Dong Khoi, District 1, Ho bỏ ra Minh City.

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Along with Coco Chanel & Christian Dior, Yves Saint Laurent is a member of the legendary trio of French fashion. This is a position that has been predicted for Saint Laurent since he became a designer for Dior at the age of 21. Between his time at Dior và opening his own brand, Saint Laurent produced designs that changed attire for women in the post-war period. Today, his influence is still widespread among fashion lovers.


At the same time, designer Christian Lacroix confirmed that Saint Laurent’s success came from the transformation ability of this genius. “Chanel, Schiaparelli, Balenciaga & Dior are all great. But they are great in their own style. Yves Saint Laurent is like a combination of these fashion houses. He has the Chanel’s form, Dior’s luxury và Schiaparelli’s wit,” shares Christian Lacroix.

Referring khổng lồ Yves Saint Laurent, people think of the style of a charming và trendy French woman with sexy outfits which honor a romantic vitality.

After half a century under the talented photographer và designer Hedi Slimane, that charisma is still valuable, although the new designs địa chỉ cửa hàng a special personality and express the không tính phí spirit of the modern female.

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That personality is clearly shown in the brand’s newest photos with supermodel Cara Delevingne for the fall-winter năm nhâm thìn collection.


The young mã sản phẩm contributes khổng lồ highlighting the spirit and message of the brand.

As an international icon, the Saint Laurent fashion store in Vietnam realizes other changes in brand identity. The design concept focuses on using excellent materials, highlighting light, balance, prioritizing simple decorative lines, khổng lồ bring a luxurious, modern but also peaceful space with reminiscences of the works & philosophy of the French contemporary artist. The precise repetition of clear vertical and horizontal lines of the display shelves and strips of light add to the rhythmic, dramatic look. The monochrome space is dominated with pure black và white marble tiles placed across the concrete wall.


The contrast in space và mood is created by a sexy dark quilted leather sofa, along with transparent glass sculptures and repetitive mirror decoration. The design & architecture of the Saint Laurent store embodies the 21st century modernist art deco in the use of techniques and materials. The store in Ho bỏ ra Minh thành phố will present the latest range of clothing & accessories for both men and women.