History of waco texas and dr pepper

Keurig Dr Pepper is the oldest major manufacturer of soft drink concentrates & syrups in the United States. Dr Pepper is America’s quality flavor & was created, manufactured and sold beginning in 1885 in the Central Texas town of Wateo.

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Dr Pepper is a “native Texan,” originating at Morrison’s Old Corner Drug Store. It is the oldest of the major br& soft drinks in America. Like its flavor, the origin of Dr Pepper is out-of-the-ordinary. Charles Alderton, a young pharmacist working at Morrison’s store, is believed lớn be the inventor of the now famous drink. Alderton spent most of his time mixing up medicine for the people of Wateo, but in his spare time he liked lớn serve carbonated drinks at the soda fountain. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air. He decided to create a drink that tasted like that smell. He kept a journal, và after numerous experiments he finally hit upon a mixture of fruit syrups that he liked.

To demo his new drink, he first offered it to store owner Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to lớn offer his new drink khổng lồ some of the fountain customers. They liked it as well. Other patrons at Morrison’s sodomain authority fountain soon learned of Alderton’s new drink và began ordering it by asking him to lớn shoot them a “Wateo.”

Morrison is credited with naming the drink “Dr. Pepper” (the period was dropped in the 1950s). Unfortunately, the origin for the name is unclear. The Museum has collected over a dozen different stories on how the drink became known as Dr Pepper.

Dr Pepper gained such widespread consumer favor that other soda fountain operators in Waco began buying the syrup from Morrison and serving it. This soon presented a problem for Alderton and Morrison. They could no longer produce enough at their fountain lớn supply the demvà.

Robert S. Lazenby, a young beverage chemist, had also tasted the new drink and he, too, was impressed. Alderton, the inventor, was primarily interested in pharmacy work and had no designs on the drink. He suggested that Morrison & Lazenby develop it further.

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Morrison và Lazenby were impressed with the growth of Dr Pepper. In 1891, they formed a new firm, the Artesian Mfg. và Bottling Company, which later became Dr Pepper Company. Lazenby & his son-in-law, J.B. O’Hara moved the company from Wateo khổng lồ Dallas in 1923.


In 1904, Lazenby & O’Hara introduced Dr Pepper lớn almost 20 million people attending the 1904 World’s Fair Exposition in St. Louis. The exposition was the setting for more than one major hàng hóa debut. Hamburgers and frankfurters were first served on buns at the exposition, & the ice cream cone was first served in large numbers.


From 1910 to 1914, Dr Pepper was identified with the slogan, “King of Beverages.” “Old Doc,” a typical country doctor character with monocle & top hat, became the Dr Pepper trademark character in the 1920s và 1930s. During that era, research was discovered proving that sugar provided energy & that the average person experiences a letdown during the normal day at 10:30a.m., 2:30p.m. và 4:30p.m. A conchạy thử was held for the creation of an ad using this new information. The winner of the ad chiến dịch came up with the famous advertising khẩu hiệu, “Drink a bite khổng lồ eat at 10, 2, and 4.” Dr Pepper’s slogan in the 1950s was “the friendly Pepper-Upper,” which led the brand inlớn the 1960s when it became associated with roông chồng and roll music & on Dick Clark’s American Bandstand TV show.

With changing times came changing slogans. To broaden its appeal across the nation, Dr Pepper hailed itself as “the most misunderstood soft drink,” & then in the 1970s became “the most original soft drink ever in the whole wide world.” In 1977, Dr Pepper advertising was marked by the famous “Be a Pepper” chiến dịch, followed by “Be You.” The newest slogan out today is “There’s just more lớn it,” which coordinates with the emphasis on the 23 fruit flavors that give sầu Dr Pepper its quality taste.